AI Insights · Timothy · April 2023
Top 5 Social Apps on Android in UAE for Q1 2023
In Q1 2023, top social apps like TikTok, Facebook, Instagram, TikTok Lite, and Bigo Live showed varied performance trends in the UAE, with notable changes in downloads, revenue, and active users.
During the first quarter of 2023, the top social apps on the Android platform in the United Arab Emirates experienced varied performance trends in terms of downloads, revenue, and active users. The data, sourced from Sensor Tower, provides a detailed look into the weekly metrics of these popular apps.
TikTok saw its weekly revenue peak at approximately $221K in the last week of March, after fluctuating throughout the quarter. Downloads were highest in the last week of December with around 60K, but saw a decline, ending the quarter with roughly 38K. Active users remained relatively stable, starting at around 4.37M and ending the quarter at approximately 4.02M.
Facebook experienced moderate revenue fluctuations, peaking at about $5K in late March. Downloads saw a slight increase mid-quarter, reaching around 42K in mid-March, while active users maintained a steady presence, beginning at approximately 4.38M and concluding at about 4.47M.
Instagram had minimal revenue, with a peak of around $377 in the last week of March. Downloads were highest at approximately 48K in the last week of December, decreasing slightly to around 32K by the end of March. Active users showed a slight decline from approximately 1.67M to 1.58M over the quarter.
TikTok Lite - Save Data had no revenue reported. Downloads started at around 31K in late December, gradually decreasing to approximately 17K by the end of March. Active users showed a stable trend, starting at approximately 286K and ending at around 272K.
Bigo Live - Live Streaming App experienced a peak in revenue of about $35K in late January and again reached around $35K in the last week of March. Downloads showed slight fluctuations, peaking at around 19K in mid-February. Active users remained stable, starting and ending the quarter at around 167K to 172K.
For more detailed insights and data, visit Sensor Tower.